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2000 Honorees - Jonathan F. Johnson

Jonathan F. Johnson    With a strong work ethic and a never-ending commitment to contributing to the inner-city of Richmond, Virginia, Johnny Johnson focuses on bringing the neighbor back into the hood. This focus is more than a theme or slogan. It is a value statement that drives Mr. Johnson, the president and CEO of the largest minority-owned grocery chain in the country, Market Place Holdings, Inc.

     The Richmond native was determined to make an imprint in his hometown, and he did just that. After attending college out of state, Mr. Johnson returned home to pursue a career in business. There he found the once-thriving and viable neighborhood where he grew up reduced to a crime-infested, drug-riddled, economically-deprived community. It was at this moment that Mr. Johnson realized he needed to move forward with his aspirations and visions of entrepreneurship.

     In 1992, Mr. Johnson established Community Pride Food Stores, Inc. in the Richmond inner-city and expanded it into a seven-store chain. Seven years later, he bought three Rack & Sack stores in the suburbs of Richmond from Farm Fresh, Inc. Market Place Holdings, Inc., the umbrella organization for the two subsidiaries, was created in 1999 and boosted the grocer's annual sales from $47 million to approximately $110 million.

     With the help of Richfood Holdings, Ukrop's Super Markets, and 1,000 employees, the supermarket executive has realized his dreams of urban revitalization and entrepreneurship. And he is helping Richmond’s children to realize their dreams. He has developed the High Achievement Program for Richmond Public Schools, which encourages students to stay in school and achieve.

     With his various appointments -- including the Richmond Community Hospital Board of Directors, Governor's Commission on Citizen Empowerment and Virginia State University Board of Visitors -- Mr. Johnson has emerged as a leader, mentor and source of inspiration.

     "Do not allow obstacles to stand in your way. Always persevere. If you truly believe and have faith in yourself, you can do anything you set your mind and heart to. In order to succeed, you must have conviction and passion for what you are doing. You must believe in what you are doing." That is Mr. Johnson’s message to America’s young people.