December 2005 — Richmond Public Schools Advertising
Campaign
As a long-time supporter of public education through mentoring
programs, educational grants, refurbishing projects and employee volunteers,
Dominion sponsored a series of four newspaper ads to highlight programs offered
by the city school system in Richmond, Virginia. The ads appear in Richmond
on Dec. 5 and Jan. 6 and showcase some of the city's most unique programs
and the talented students, teachers and coaches who make each one of them
a success. Below is a brief description and link to each.
First
LEGO League Program -- This program provides boys and girls
with a firsthand introduction to the basics of engineering. They learn to
build and program robots that compete with those from other schools in the
metro, state and international arenas.
SPACE
Program (Special Program for Academic and Creative Excellence)
-- The SPACE program lets students create and build their own inventions,
enabling youngsters to learn logical and visual thinking skills in ways
that can’t be taught through writing, reading and arithmetic. The
Invention Convention is one of many "projects" in the SPACE program.
Classical
Guitar Instruction -- For 21 years, the Richmond Public School
system has been teaching classical guitar — an ideal way to provide
students with an avenue for creativity and self-expression.
Richmond
Eagles Basketball and Cheerleading -- The Richmond Eagles Basketball
Program includes basketball players and cheerleaders and is a part of the
Medford Basketball League, which provides special needs students with an
opportunity to participate in inter-scholastic athletics. It provides students
with opportunities to enhance the development of their social, recreational
and other life skills
November 2005 — Natural Gas Prices Advertising
Campaign
Dominion's print ads on natural gas prices outline how tightening
supplies nationwide and Hurricanes Katrina and Rita are driving prices higher
than ever. The ads suggest that customers prepare in advance by making their
homes as energy-efficient as possible.
The ads will appear in 16 newspapers in Pennsylvania and
Ohio on various dates between 11/16 and 11/21, including The Plain Dealer,
Call and Post, City News, The Beacon Journal, The Reporter, The Vindicator,
Buckeye Review, The Repository, Lima News, Pittsburgh Courier, Post Gazette,
Pittsburgh Tribune Review, Altoona Mirror and the Johnstown Tribune Democrat.
Radio ads about natural gas prices, budget billing and energy
efficiency tips will be aired on Ohio stations in Cleveland, Akron, Youngstown
and Canton, and in Pittsburgh, PA, from 11/14 to 12/25.
February 2005 — Tree Trimming Advertising Campaign
Dominion's print ad on tree trimming describes the company's
efforts for keeping electric transmission and distribution system wires, poles
and rights-of-way in good condition while doing so in a responsible manner.
The ad will run on Thursday, February 10, in selected Northern
Virginia newspapers, including The Washington Post, NoVA edition, The Times
Community Paper (Fairfax- Centreville, Fairfax, Annandale, Reston, Herndon,
Vienna, McLean, Springfield and Burke) and Connections (15 weekly publications
covering the region).
February 2005 — Dominion New England Advertising
Campaign
Dominion's 'Welcome' ad campaign reaches several key communities
in New England to promote the brand and underscore the company's growth, integrity
and dependability following the acquisition of the Salem Harbor, Manchester
Street and Brayton Point Stations. The ad also focuses on the deep community
involvement and volunteer efforts of Dominion employees — "dependable
energy suppliers and good neighbors."
The half-page black and white print ad will run on Monday,
February 7, 2005 in the following publications: The Herald News (Falls
River, MA), The Salem News, The Boston Globe, The Boston
Herald, The Daily News Tribune (Boston), The MetroWest Daily
News (Boston), The Milford Daily News (Boston), The Daily
News Transcript (Boston) and The Providence Journal-Bulletin.
