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Powering Virginia

Advertising Archives — 2006

Select from the list below to learn about our advertisements.


December 2006 — Transmission Line Ad

Dominion's ad, "Let's keep the lights on in Virginia," addresses the company's proposal to build a new transmission line in Northern Virginia.

Learn more about this project.

The proposed line would extend from the Meadow Brook substation in Frederick County to Dominion's Loudoun substation. This transmission line is essential to Dominion Virginia Power’s ability to maintain system reliability and support future growth in Northern Virginia.

The ad began appearing on Dec. 24 in the Washington Post and Richmond Times- Dispatch, and again in the Post and in weeklies throughout Northern Virginia the week of Dec. 31.



Click on the ad to view a larger version.

November 2006 — Virginia EnergyShare Ad Campaign

Dominion's new EnergyShare ads, "Henry" and "Ms. Bishop," explain how this highly-successful fuel assistance program helps pay home heating bills for those in need living within the company's service area.

EnergyShare pays for any heating source: oil, gas, kerosene, wood, and electricity. It is a program of last resort for the elderly, the ill... for all who face financial hardships from unemployment or family crisis.

Payments go directly to energy vendors on behalf of those helped, and every cent donated goes to benefit the needy because Dominion pays for the program's administrative expenses.

The full-page ads began appearing in several Virginia newspapers on November 19. (Click on either ad to view a larger version.)

Click to enlarge this image.

Click for a larger version.


November 2006 — "Invisible Partner" Television Ad

View Dominion's "Invisible Partner" ad.

Dominion's "Invisible Partner" ad spotlights ways that the company provides electricity to nearly 6 million Virginians every day, including keeping homes lit, traffic moving, businesses open and improving the quality of life for those in need. The thirty-second ad, which began airing in Virginia on Nov. 19, also promotes the company's efficiency and reliability.


November 2006 — Forbes Magazine Ad

Instead of fighting against federal emissions laws for coal-burning power stations, Dominion has gone above and beyond the requirements to lead the fight for a cleaner environment.

That message is conveyed in a company advertisement appearing in the Nov. 13 issue of Forbes magazine.

Included in a special "Electric Utilities" section, the ad also features information on Dominion's employees who have volunteered more than 50,000 hours to conservation organizations since 2000.

It also states that Dominion has committed more than $3.2 billion to "fighting dirty."

Click here to enlarge.

Click on the Forbes ad to view a larger version.


September 2006 — Fortune Magazine Ad

When Dominion employees who are military reservists respond to the call of duty and are deployed overseas or stateside, worrying about their job, finances and families is something they can put aside while they serve their country.

That message is conveyed in a company advertisement to be featured in the Sept. 18 issue of Fortune magazine.

Included in a section that promotes economic development in Virginia, the full-page ad promotes the benefits Dominion offers its employees who are called to active duty — they will have a job when they return and Dominion will cover the difference between their pay here and the military's pay.

Click to enlarge the ad.

Click on the Fortune ad to view a larger version.
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