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January 2014 -- Radio Ads for Dominion Cove Point

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2013 Ads

November 2013 — "Airport" Ads

The latest installment of Dominion’s Every Day campaign features lineman Kevin Henderson.  The ads highlight Dominion’s commitment to deliver safe, reliable electricity across Virginia to help homes and businesses stay connected.

  • View the "Airport" print ad below (click to enlarge).
  • View the "Airporttelevision ad.

  
2012 Ads

December 2012 — "Troops to Energy Jobs" Ads

Dominion’s commitment to America’s service members through the Troops to Energy Jobs program is the focus of the company’s latest ad campaign.  Troops to Energy Jobs is a program that links military veterans to stable careers in the energy sector.

The ads feature Marine Corps veteran and Dominion lineman Devon McFadden as he transitions from military service to his Dominion career.

The ads began running in December across Virginia..


November 2012 — "Bakery" Ads

The latest installment of the company’s Every Day campaign features lineman Justin Woehrle.  The ads portray Dominion’s commitment to being there for our customers by delivering safe, reliable electricity throughout Virginia.


June/July 2012 — Dominion "Thank-You" Ads

Dominion thanks its mutual aid partners and customers for their support after a string of powerful storms knocked out power across Virginia in late June and early July.

Dominion expresses its appreciation to CenterPoint Energy, Duke Energy, Gulf Power, HydroOne, Oncor and Progress Energy for their help in restoring power and to its more than one million customers who lost power during the outage.

  • View the "Thank-You Customersprint ad.
  • View the "Thank-You Hydro Oneprint ad.
  • View the "Thank-You CenterPoint Energyprint ad.
  • View the "Thank-You Duke Energyprint ad.
  • View the "Thank-You Gulf Powerprint ad.
  • View the "Thank-You Oncorprint ad.
  • View the "Thank-You Progress Energyprint ad.


June 2012 — Dominion Foundation

Dominion invests more than $20 million annually in the communities where we live and work, and our employees volunteer more than 160,000 hours of their own time each year.

To learn more about how we put our energy to work in the communities we serve, visit the Dominion Foundation.


June 2012 — Dominion Ads

Dominion is recognized as one of the world’s leading operators of nuclear power stations.  Our latest ads highlight the environmental benefits and reliability of our nuclear fleet.

Learn more by visiting Dominion Nuclear.


June 2012 — "Troops to Energy" Ad

The latest installment of the company’s Every Day campaign features lineman Devon McFadden.  Dominion is helping pilot the national Troops to Energy Jobs program, which takes military veterans like Devon and links them to careers in the energy sector.

  • View the "Troops to Energyprint ad.

January 2012 — EnergyShare

Dominion thanks customers for their ongoing generosity to EnergyShare.  Over the last 30 years, EnergyShare has distributed $52 million in contributions and helped more than half-a-million people, who couldn’t afford to heat their homes in winter.

The new campaign ran in January in Virginia, North Carolina and Ohio.

2011 Ads

October 13, 2011 — EnergyShare

Dominion’s EnergyShare program has helped more than half-a-million people, raising $52 million in contributions over the last 30 years.

The new campaign began running in October in VA and NC.


September 2011 — Dominion Ad

Dominion thanks customers for their support, patience and understanding before, during and after Hurricane Irene.


August 2011 — Dominion Ad

Thousands of linemen and support personnel are dedicated to one thing: restoring power quickly and safely for customers following Hurricane Irene.


August 2011 — Dominion Ads

These ads were developed to help customers before, during and after Hurricane Irene passed through North Carolina and Virginia. 


April 2011 — Dominion Ads

These ads explain the impact of Connecticut Senate Bill 1176 on electricity rates, jobs and the local economy.

The ads began running in April.


March 2011 — Dominion Ads

The company’s latest advertising campaign provides customers with simple tips to help save money on their electric bill.

The ads began appearing across Virginia in March.



February 2011 — Dominion Ads

Dominion's Strong Men and Women: Excellence in Leadership series, now in its 21st year, annually recognizes the achievements of outstanding African-American men and women.

As part of the program's writing contest, seven high school students from Virginia and Ohio were recognized for their essays on the African-American men and women who inspire them. Each student winner received a laptop computer and a $1,000 grant for their school.

The ads began running in February.


January 2011 — Dominion Ads

The latest installment of the company’s Every Day campaign features Warrenton lineman Randy Harless and Richmond based lineman Rodney Jackson. The ads portray Dominion’s commitment to providing reliable power during severe storms. Nothing is more important than getting the power back on quickly and safely so our customers stay warm and their lights stay on.

The ads began appearing across Virginia in January.

2010 Ads

December 2010 — Dominion Ads

Dominion’s support for our troops goes back generations. We’re proud Project Healing Waters is now a part of it. Project Healing Waters is a nonprofit organization that connects wounded warriors with fly-fishing experts and guides from across the country, offering them a unique approach to healing.

The ads began running across Virginia in December.

For more information on Project Healing Waters, visit their website.


September 2010 — Dominion Ads

The "Strong Men and Women: Excellence in Leadership" program includes a writing contest that encourages students to learn more about the achievements of outstanding African Americans. The writing contest is open to all high school juniors and seniors in Dominion's Virginia, North Carolina and Ohio service areas. The contest rewards winners with a laptop computer and $1,000 cash for their school.

The poster, along with other educational materials, was distributed to schools in September.


June - November 2010 — Dominion East Ohio Ads

The third installment of Dominion East Ohio's Energy Choice advertising campaign continues this month with new print, radio and outdoor ads. The campaign is part of the company's effort to increase customers' awareness of the Energy Choice program.

The ads are part of an ongoing cooperative effort among Dominion, the Public Utilities Commission of Ohio, the Ohio Consumers' Counsel, participating suppliers and others to educate customers on their various natural gas supply options.

The ads began running in June.


February 2010 — Dominion Ads

Dominion's investment in wind power will provide a natural, renewable and abundant source of energy, both today and into the future.  To learn more about Dominion's investment in renewable energy, visit our renewable section.

Dominion and the Dominion Foundation invest some $20 million and more than 100,000 volunteer hours annually in programs that help make life better in the communities where we live and work.  To learn more about how Dominion is putting our energy to work for the arts, visit our Dominion Foundation section.

The ads began running in February.


February 2010 — Dominion Ads

Dominion's Strong Men and Women: Excellence in Leadership series annually recognizes the achievements of outstanding African-American men and women. In its 20th year, Dominion honored the contributions of President Barack Obama and First Lady Michelle Obama.

As part of the program's writing contest, eight high school students from Virginia, North Carolina and Ohio were recognized for their essays on the African-American men and women who inspire them. Each student winner received a laptop computer and a $1,000 grant for their school.

The ads began running in February.



January 2010 — Dominion Ads

Today, Dominion is one of the nation's top 10 utilities when it comes to developing wind power. Dominion's latest advertising campaign focuses on wind - a natural, abundant, and renewable source of energy. In these ads, the wind "speaks" for itself.

The television ads (below) use a technique called "split :15s." The ads will appear in two parts, the first 15 seconds and the last 15 seconds of a commercial break.

The television and print campaign began running in January.

2009 Ads

December 2009 — Dominion Ads

The latest installment of the company's Every Day advertising campaign features Alexandria lineman Myron Burrell. The ads portray the many ways Dominion is committed to our communities, including the company's philanthropic support of education, the environment, arts and culture, community development and health and human services.

The ads began appearing across Virginia in December.


October 2009 — Dominion East Ohio Ads

The latest installment of Dominion East Ohio's advertising campaign is part of the company's continuing effort to increase customers' awareness of the Energy Choice program. The campaign includes print, radio, outdoor and online components.

The ads are part of an ongoing cooperative effort among Dominion, the Public Utilities Commission of Ohio, the Ohio Consumers' Counsel, participating suppliers and others to educate customers on their various natural gas supply options.

The new print ads began running in northeast Ohio in October.


April 2009 — Dominion East Ohio Ads

Dominion East Ohio launched a new advertising campaign as part of the company's continuing effort to increase customers' awareness of the Energy Choice program. The campaign will include print, radio, outdoor and online components.

The ads are part of an ongoing cooperative effort among Dominion, the Public Utilities Commission of Ohio, the Ohio Consumers' Counsel, participating suppliers and others to educate customers on their various natural gas supply options.

The campaign began running in northeast Ohio in April.


April 2009 — Project Plant It!

Project Plant It! is an environmental program to educate children, plant trees and improve the environment. Project Plant It! is a partnership among Dominion, the Arbor Day Foundation and selected school districts in regions where Dominion does business.

In 2009, more than 34,000 elementary students in 1,500 schools in Virginia, Connecticut, Massachusetts and Rhode Island will learn about the value of trees to our environment.

Each participating student receives his or her very own tree seedling to plant at home.


February 2009 — Strong Men & Women

Dominion’s Strong Men and Women: Excellence in Leadership Series annually recognizes the achievements of outstanding African-American men and women. In its 19th year, Dominion honored the contributions of nine influential African-American leaders.

As part of the program’s writing contest, high school students from Virginia and Ohio were recognized for their essays on the African-American men and women who inspire them. Each student winner received a laptop computer and a $1,000 grant for their school.

Three ads began running in February.


January 2009 — Dominion Foundation

Dominion and the Dominion Foundation invest some $20 million and more than 100,000 volunteer hours in programs that help make life better in the communities where we live and work.

To learn more about how Dominion is putting our energy to work for the communities we serve, visit our Dominion Foundation section.

The ads began appearing in January.

2008 Ads

December 23, 2008 - "Every Day" Campaign

The next installment of Dominion's "Every Day" campaign reminds customers that the company will use a balanced mix of energy sources-- and conservation-- to ensure Virginia has the electricity we need to strengthen our economy and keep our businesses growing. The television and print ads feature Fairfax lineman Dennis McDade. The ads began appearing in December.


December 14, 2008 - Obama Administration

Dominion is proud to congratulate President-elect Obama and his incoming administration. We stand ready to work together to help improve our nation’s energy policies and enhance America’s energy security. The ad began running in December.


December 14, 2008 - Joint Energy Assistance

Dominion and three other utilities in North Carolina – Duke Energy, Progress Energy and PSNC Energy – joined together to ask customers to lend a hand and warm a heart by giving to their local energy assistance fund. The ad appeared in newspapers across North Carolina on December 14.


November 10, 2008 - "Every Day" Campaign

The next installment of Dominion's "Every Day" advertising campaign features Fredericksburg lineman Jason George. The new television and print ads remind customers that Dominion delivers reliable electricity and offers many ways for customers to reduce their heating and cooling bills and make the most of their energy dollars.


September 22, 2008 - Strong Men & Women

Dominion's Strong Men and Women: Excellence in Leadership program includes a writing contest that encourages students to learn more about the achievements of outstanding African Americans. The writing contest is open to all high school juniors and seniors in Dominion's Virginia, North Carolina and Ohio service areas. The contest rewards winners with a laptop computer and $1,000 cash for their school.

In addition to the Student Writing Contest informational poster that is sent to participating schools, a 60-second radio commercial encourages students to participate in the contest.


August 13 , 2008 - Dominion East Ohio Rate Increase

Dominion East Ohio’s proposed rate increase not only will mean better, more reliable service but also will add thousands of jobs and billions of dollars to the local economy. The ad began appearing in August.


June 19, 2008 - Proposed Clean Coal Station

Dominion's proposed clean-coal power station in Southwest, Virginia will utilize state-of-the-art controls to significantly reduce emissions of sulphur dioxide, nitrogen oxide, and other pollutants, making it one of the cleanest coal-fired stations in the U.S. The ads began running in June.


May 12, 2008 - Energy Conservation

Rising global energy costs are affecting everyone. This ad promotes ways Dominion can help customers reduce their electricity usage, lower their monthly bills and manage the rising cost of energy. The ad began appearing in May.


April 23, 2008 - Growing Energy Demand

This ad describes Virginia’s growing need for electricity and Dominion’s plans to meet that need through a balanced mix of renewable energy, clean-burning natural gas, clean-coal technology, emission-free nuclear power and energy conservation. The ad began appearing in April.


April 21, 2008 - Project Plant It!

Dominion's Project Plant It! ad promotes a community effort to educate children about our ecosystem, plant trees and improve the environment. Project Plant It! is a partnership among Dominion, selected school districts where the company has operating locations and the Arbor Day Foundation.

In April 2008, nearly 20,000 elementary school students in more than 200 schools in Virginia, Connecticut, Massachusetts and Rhode Island will learn about the value of trees in our ecosystem and how to recognize and care for trees. Participating classrooms are given tree seedlings to plant on school grounds, and each student will be given tree seedling to plant at home. The ad began running in April.


March 18, 2008 - One Millionth CFL

This ad recognizes the sale of the one millionth CFL light bulb thanks to Dominion's unique discount program, which makes it more affordable for customers to purchase the bulbs. Each CFL bulb consumes about 75% less energy and can last up to 10 times longer than a traditional incandescent bulb.

The program is just one of many things Dominion is doing to make conservation a top priority. Other efforts include nine innovative pilot programs and an on-line energy calculator. Both help residential and small businesses save money by reducing their electricity use. The ad began appearing in March.


March 10, 2008 - "Every Day" Campaign

The latest installment in Dominion's "Every Day" advertising campaign features Zhou Hui Stauffer, an engineer at Dominion's Surry Nuclear Power Station, her husband, Jim Stauffer (also an engineer at Surry), and their four children. The television and print ads address the importance of energy conservation, efficiency and renewables. They began appearing in the Northern Virginia, Richmond and Tidewater media markets in March.


March 9, 2008 - Diversity

A new series of ads, which began appearing in March, emphasizes the importance of diversity throughout Dominion. Dominion recognizes that having a workforce and a group of suppliers who come from different backgrounds and have different experiences helps generate a broader range of better ideas. Dominion is strengthened, our communities prosper and our customers benefit thanks to diversity.


February 24, 2008 - Proposed Clean Coal Station

This ad explains another benefit of the proposed new clean-coal power station in Wise County, Virginia. Gob, which are piles of old waste coal, will be used to generate new energy, preventing the leaching of contamination into the Clinch River and eliminating gob piles in Southwest Virginia.

In addition to gob, up to 20 percent biomass material, like wood waste and wood by-products, can be used. Not only will the facility be one of the cleanest coal-fired stations in the U.S., it will generate jobs and power we need for the future. The ad began appearing in newspapers in Virginia in February.

Learn more about Dominion’s proposed clean-coal power station.


February 10, 2008 - Closing the Energy Gap

This ad discusses Dominion’s commitment to closing Virginia’s energy gap and the important role the proposed clean-coal power station in Southwest, Virginia plays. Along with renewable energy, conservation and nuclear power, modern clean-coal power generation will ensure that Dominion is able to continue to provide reasonable rates and reliable service to our customers. The ad began running in February.


February 1, 2008 - Facts About Proposed Clean Coal Power Station

Dominion’s new print ad discusses the company’s plan to build a clean-coal power station in Southwest Virginia. The "Myth/Fact" format addresses several topics relating to the new facility. Dominion will use the cleanest proven technology for this project and that the station will be one of the cleanest coal-fired facilities in the United States. Not only will the station protect the environment, it will help keep power prices low and meet increasing energy demand in Virginia. The ad began appearing in Southwest Virginia newspapers in early February.

Learn more about this and other initiatives in Virginia.


January 31, 2008 - Energy Conservation

Dominion's latest print ad talks about the company's commitment to making energy conservation a top priority. Like launching nine innovative, new pilot programs to help residential and small business customers save money by reducing electricity use. Dominion is helping to support Virginia's goal to reduce electricity consumption 10 percent by 2022. The ad began appearing statewide in Virginia newspapers in late January. (The ad was updated in May 2008.)

Learn more about Dominion's energy conservation initiatives.


January 30, 2008 -- Proposed Clean Coal Station

Dominion's new 60-second radio ad talks about the company's proposed clean-coal generating station in Southwest Virginia, and how it will provide hundreds of jobs and millions of dollars to the region's economy. The spot is a companion to the print ad below. The ad began airing on Virginia radio stations in January.


January 25, 2008 - Proposed Clean Coal Station

Dominion's latest print ad explains how the company's proposed clean-coal generating station in Southwest Virginia will provide hundreds of jobs and millions of dollars to the region's economy. The new station will create more than 1,200 jobs. Overall, Dominion will invest $1.8 billion in the local economy, adding upwards of $6 million in tax revenues each year. The facility also will use the very latest clean-coal technology and emissions-control systems, making it one of the cleanest coal-fired stations in the United States.

The ad began appearing in Southwest Virginia newspapers in late January. Learn more about this and other Dominion initiatives in Virginia.


January 8, 2008 - Northern Virginia Transmission Line

Dominion's new 60-second radio ad, "Population Growth," discusses how Northern Virginia's growing population is causing us to run low on some of the things we count on — like tables at restaurants, parking spaces, and — electricity. To ensure that we can continue to meet the energy needs of our customers, the ad explains how Dominion plans to build a new electric transmission line to bring power to Northern Virginia and improve the overall reliability of the system. The ad began airing on Northern Virginia radio stations in early January.

2007 Ads

November 30, 2007 - "Every Day" Campaign

Dominion's new print ads,"Alarm Clock" and "Office," are part of the company's ad campaign that reminds customers how Dominion helps them navigate their daily lives in more ways than they may realize. The theme of the campaign is "What we do every day, powers your every day." And it illustrates how Dominion is committed to providing customers with excellent service and affordable, reliable electricity -- twenty four hours a day, seven days a week. These ads feature Dominion lineman Sean Jones, and began appearing in Virginia newspapers in early December. 


November 29, 2007 - "Every Day" Campaign

Dominion's "Every Day" ad campaign continues this month with a new television and print ad that reminds customers of the company's commitment to the environment and the preservation of natural resources. The theme of the campaign is "What we do every day, powers your every day." The TV commercial shows Dominion Biologist George Birdsong and colleagues along with biologists from the Virginia Dept. of Game and Inland Fisheries conducting water sampling tests from a Blue Ribbon trout stream in Bath County, Va. The print ad (left) features Birdsong at the same location. Both ads began appearing in Virginia in December.


November 6, 2007 - "Every Day" Campaign

Dominion's "Every Day" ad campaign continues this month with new television and print ads. The ads are part of the company's campaign that reminds customers how Dominion helps them navigate their daily lives in more ways than they may realize. The theme of the campaign is "What we do every day, powers your every day." And it illustrates how Dominion is committed to providing customers with excellent service and affordable, reliable electricity -- twenty four hours a day, seven days a week.

Walt Grooms, a Virginia Beach lineman, is featured in a new 30-second television spot. The every day, behind-the-scenes "electricity" situations he finds himself in include: an airport runway (guiding an airplane as it takes flight), a hair salon (blow-drying a customer's hair), a hospital nursery (making a video of a new family), a toy store (watching an electric train running on a track), and a night club (playing in a rock 'n roll band). The ads began appearing in Virginia in November.


September 4, 2007 - Every Day" Campaign

Dominion's new print ad,"Coffee Shop," is part of the company's ad campaign that reminds customers how Dominion helps them navigate their daily lives in more ways than they may realize. The theme of the campaign is "What we do every day, powers your every day." And it illustrates how Dominion is committed to providing customers with excellent service and affordable, reliable electricity -- twenty four hours a day, seven days a week. In this ad, Dominion lineman Sean Jones offers a steaming cup of coffee. The ad began appearing in Virginia newspapers in early September.


September 4, 2007 - "Every Day" Campaign

Dominion's newest television commercial reminds customers that Dominion helps them navigate their daily lives in more ways than they can imagine. The theme of the campaign is "What we do every day, powers your every day." The ad began appearing across Virginia in early September. The campaign aims to show customers that Dominion is committed to providing them excellent service and affordable, reliable electricity — 24 hours a day, seven days a week.

Using a light-hearted approach, the commercial shows Dominion lineman Sean Jones participating in the morning activities of an average business man — waking him up, starting breakfast, preparing coffee, turning on lights and providing power for a computer.


August 20, 2007 - "Every Day" Campaign

Dominion's new print ad, "Popcorn," is part of the company's ad campaign that reminds customers how Dominion helps them navigate their daily lives in more ways than they can imagine. The theme of the campaign is "What we do every day, powers your every day." And it shows that Dominion is committed to providing customers with excellent service and affordable, reliable electricity -- twenty four hours a day, seven days a week. In this ad, Dominion lineman Walt Grooms sits between a couple as they watch television and enjoy a bowl of popcorn. The ad began appearing in Virginia newspapers in late August.


August 7, 2007 - "Every Day" Campaign

Dominion's new "Laundry" print ad is part of a campaign that reminds customers that Dominion helps them navigate their daily lives in more ways than they can imagine. It shows that Dominion is committed to providing them with excellent service and affordable, reliable electricity — twenty four hours a day, seven days a week. The theme of the campaign is "What we do every day, powers your every day."

To this end, this light-hearted, full-page ad shows Dominion lineman Walt Grooms helping a family with laundry. The ad began appearing in Virginia newspapers in early August.


July 30, 2007 - "Every Day" Campaign

This Dominion television commercial reminds customers that Dominion helps them navigate their daily lives in more ways than they can imagine. The theme of the campaign is "What we do every day, powers your every day." The ad is the first of three TV spots that began airing across Virginia in July. The campaign aims to show customers that Dominion is committed to providing them excellent service and affordable, reliable electricity — 24 hours a day, seven days a week.

Using a humorous approach, the commercial shows Dominion lineman Walt Grooms participating in the day-to-day activities of families — pouring coffee, helping with laundry and turning off the lights at bedtime.


July 23, 2007 - Northern Virginia Transmission Line

To ensure that we can continue to meet the needs of our customers, Dominion has applied to build a new electric transmission line. This line will bring power to Northern Virginia and improve the overall reliability of the system. And after exploring every alternative, we’re certain that a new transmission line is the very best way to serve the population of the region.

Dominion’s proposed route for this line is within or adjacent to an existing transmission line right of way. The proposed route minimizes the impact of the new line on Northern Virginia’s communities, historical and cultural sites, and scenic vistas. It purposely bypasses these sites and avoids all pre-existing conservation easements.

An independent study by KEMA, a well respected international engineering firm, states that Northern Virginians would need to reduce their electricity use by 40 percent in the next four years to avert the need for the line. And that just doesn’t seem realistic. This full-page print ad first ran on July 23.


May 4, 2007 - Jamestown 400th Anniversary

Dominion's full-page Jamestown ad celebrates American's 400th Anniversary and Dominion's gift to protecting historic resources. The ad appeared in Virginia newspapers statewide in early May.


April 11, 2007 - Project Plant It!

Dominion's Project Plant It! ad promotes a community effort to educate children, plant trees and improve the environment. Project Plant It! is a partnership among Dominion and three school systems in Central Virginia: Chesterfield County Public Schools, Henrico County Public Schools and Richmond Public Schools. In April 2007, as many as 10,000 third-grade students in the Greater Richmond, Va. region will learn about the value of trees in our ecosystem and how to recognize and care for trees. The full-page ad appears in Virginia newspapers statewide from April 11 through May 9.


February 19, 2007 - Return to Regulation

A new Dominion print ad summarizes how Senate Bill 1416 and House Bill 3068 will return Virginia's utilities to regulation that will keep the lights on.


January 29, 2007 - Northern Virginia Transmission Line

Dominion's radio ad, "Blackouts," addresses the importance of a new transmission line in Northern Virginia and the prospect of rolling blackouts. The ad is running on selected Virginia radio stations.


January 28, 2007 - EnergyShare

Dominion's new EnergyShare ad, "Penguins," promotes this highly-successful fuel assistance program that helps pay home heating bills for those in need living within the company's service area.

EnergyShare pays for any heating source: oil, gas, kerosene, wood, and electricity. It is a program of last resort for the elderly, the ill... for all who face financial hardships from unemployment or family crisis. Payments go directly to energy vendors on behalf of those helped, and every cent donated goes to benefit the needy because Dominion pays for the program's administrative expenses. The full-page ads appear in various Virginia newspapers beginning the week of January 28.


January 28, 2007 - Conservation

Dominion's ad, "Bill Bolin," is part of our "customers reconnecting with who Dominion is" campaign. As the ad explains, one of Dominion’s biologists, Bill Bolin, also happens to be a noted wildlife painter. His job protecting our woodlands, wetlands, highlands and shorelines was combined with his artistry when he headed a team of industry colleagues to fashion a creative solution to prevent deadly encounters between whooping cranes and electric power lines. The idea won the U.S. Department of the Interior’s distinguished Conservation Service Award.

The ad also describes how Bill represents what we all strive for at Dominion — operational excellence, attention to the safety of those we work with and to the habitats we share, and a stringent ethical standard. This full-page print ad is scheduled to begin the week of Jan. 28 in papers throughout Virginia.


January 25, 2007 - Northern Virginia Transmission Line

Dominion's ad, "7 FACTS About Dominion’s Northern Virginia Transmission Line," discusses some key points supporting the need for a new transmission line in Northern Virginia. The proposed line would extend from the Meadow Brook substation in Frederick County to Dominion's Loudoun substation. This transmission line is essential to Dominion Virginia Power’s ability to maintain system reliability and support future growth in Northern Virginia. This full-page print ad began on Jan. 25 in the Washington Post and Richmond Times-Dispatch.


January 22-23, 2007 - Northern Virginia Transmission Line

Dominion's "Flashlight" and "Mosiac" ads address the company's proposal to build a new transmission line in Northern Virginia and feature a message about the prospect of rolling blackouts as early as 2011. "Flashlight" runs Monday, January 22 in the Richmond Times-Dispatch and The Washington Post, and "Mosaic" runs Tuesday, January 23 in the same papers.

2006 Ads

December 2006 - Northern Virginia Transmission Line

Dominion's ad, "Let's keep the lights on in Virginia," addresses the company's proposal to build a new transmission line in Northern Virginia. The proposed line would extend from the Meadow Brook substation in Frederick County to Dominion's Loudoun substation. This transmission line is essential to Dominion Virginia Power’s ability to maintain system reliability and support future growth in Northern Virginia.

The ad began appearing on Dec. 24 in the Washington Post and Richmond Times- Dispatch, and again in the Post and in weeklies throughout Northern Virginia the week of Dec. 31.


November 2006 - EnergyShare

Dominion's new EnergyShare ads, "Henry" and "Ms. Bishop," explain how this highly-successful fuel assistance program helps pay home heating bills for those in need living within the company's service area.

EnergyShare pays for any heating source: oil, gas, kerosene, wood, and electricity. It is a program of last resort for the elderly, the ill... for all who face financial hardships from unemployment or family crisis. Payments go directly to energy vendors on behalf of those helped, and every cent donated goes to benefit the needy because Dominion pays for the program's administrative expenses.

The full-page ads began appearing in several Virginia newspapers on November 19.


November 2006 - "Invisible Partner" Television Ad

Dominion's "Invisible Partner" ad spotlights ways that the company provides electricity to nearly 6 million Virginians every day, including keeping homes lit, traffic moving, businesses open and improving the quality of life for those in need. The thirty-second ad, which began airing in Virginia on Nov. 19, also promotes the company's efficiency and reliability.

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November 2006 - Forbes Magazine Ad

Instead of fighting against federal emissions laws for coal-burning power stations, Dominion has gone above and beyond the requirements to lead the fight for a cleaner environment. That message is conveyed in a company advertisement appearing in the Nov. 13 issue of Forbes magazine. Included in a special "Electric Utilities" section, the ad also features information on Dominion's employees who have volunteered more than 50,000 hours to conservation organizations since 2000. It also states that Dominion has committed more than $3.2 billion to "fighting dirty."


September 2006 - Fortune Magazine Ad

When Dominion employees who are military reservists respond to the call of duty and are deployed overseas or stateside, worrying about their job, finances and families is something they can put aside while they serve their country. That message is conveyed in a company advertisement to be featured in the Sept. 18 issue of Fortune magazine.

Included in a section that promotes economic development in Virginia, the full-page ad promotes the benefits Dominion offers its employees who are called to active duty — they will have a job when they return and Dominion will cover the difference between their pay here and the military's pay.

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